Digital Marketing
Digital/Internet Marketing Course Contents
Digital/Internet Marketing training curriculum follows the Google Adwords Certification standards which are designed to meet the requirements of next generation marketing needs.
Introduction
-
Why your Business Needs a Website
-
How to create your website and make it look good
-
Build your Online Marketing Plan
-
Five Smart Ways to Promote your Business Online
-
How to Build a Community of Loyal Fans
-
Google Apps for Business
-
Intro to Online Advertising
-
Case Study
Search Engine Marketing
-
The Search Ecosystem - the Search Landscape
-
Getting on Google and the Benefits of Being on Google
-
How your Website is Found on Google
-
Google Real-Time Insight Finder - Demo Video
-
Case Study: Shoplet
-
Resource: Essentials for new advertisers
-
Resource: Google Trends
-
Resource: Think With Google Insights
-
Resource: Google Alerts
-
Resource: Google Global Market Finder
-
Resource: Google Business Channel
Search Advertising
-
What is AdWords?
-
Search Advertising and Google AdWords
-
Search 101 - Introduction to Search
-
Search 102 - Getting started with AdWords
-
Search 201 - Tools to Build Keywords and Ad Groups
-
Search 202 - Tools to Build Ads and Advanced Ad Types
-
Search 301 - Reporting and optimization
-
Search 302 - Bidding Tools and AdWords Campaign Experiments
-
Resource: AdWords Help Center
-
Resource: Google AdWords Keyword Planner
-
Resource: Certification
Display Advertising
-
Introduction to Google Display Network
-
Google Display Network Case Study: The Bedder Way
-
Display 101 - Introduction to Display
-
Display 102 - Google's Display Offering
-
Display 201 - Topic Targeting
-
Display 202 - Placement Targeting
-
Display 203 - GDN Reserve
-
Display 204 - Interest Categories
-
Display 205 - Keyword Contextual Targeting
-
Display 206 - Remarketing
-
Case Study: Jordan Brand
Mobiles
-
Introduction
-
Mobile Ecosystem - the Mobile Landscape
-
Mobile 101 - Mobile Ads, Devices and Sites
-
Mobile 102 - Mobile Search Ads Overview and Ad Formats
-
Mobile 103 - Mobile Display & AdMob: Overview and Ad Formats
-
Mobile 104 - Mobile Video Ads Overview and Ad Formats
-
Local – the What, the Why, the How
-
Serve On-The-Go Customers via Mobile Phones
-
Mobile 201 - Campaign Set Up: The Basics of Setting Up a Campaign
-
Mobile 202 - Implementing Ad Formats: Campaign Set Up
-
Mobile 301 - Optimising Mobile Campaigns: Tools and Strategies, With a Focus on Search
-
Mobile 302 - Display Optimisation Tools: Deep Dive Into Display Optimisation Tools
-
Mobile 303 - Reporting Tools: Deep Dive Into Strategies and Tools
-
Case Study: EasyJet
-
Resource: Our Mobile Planet
-
Resource: Building Smartphone Optimized Websites
Social
-
Social Ecosystem - the Social Landscape
-
Social 101 - Engagement
-
Social 102 - Relevance
-
Social 103 - Hangouts
-
How to Use Google+ and Make Social Work for You
-
Social 301: Accountability
-
Case Study: H&M
Analytics
-
Understand What Works Through Measurement
-
Google Analytics: The What, The Why, The How
-
Introduction to Google Analytics
-
How Google Analytics Works
-
Navigating Google Analytics, Part I
-
Navigating Google Analytics, Part II
-
Getting Started with Google Analytics
-
A/B Experiments with Google Website Optimizer
-
Multivariate Experiments with Google Website Optimizer
-
Phone Webinar: Website Optimizer, What Should I Test?
-
Case Study: HelmetTown.com Success Story
-
Resource: Develop Your Analysis Skills
-
Resource: Google Analytics
Video
-
YouTube Ecosystem - The Video landscape
-
YouTube 101 - Introduction to YouTube
-
YouTube 102 - YouTube Products and Solutions
-
YouTube 201 - Auction Implementation Tools, Ad Formats and Targeting Capabilities
-
YouTube 202 - Media Strategies and Implementation (Part 1)
-
YouTube 203 - Media Strategies and Implementation (Part 2)
-
YouTube 301 - YouTube Analytics
-
YouTube 302 - Optimisation and Expansion
-
Case Study: Lenovo
Practical Approach
-
A real-time examples will be given throughout the lectures.
www.ict-trainings.com/curriculum/digital-marketing-leaflet.pdf