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Digital Marketing

[Download Outline PDF]

Digital/Internet Marketing Course Contents

Digital/Internet Marketing  training curriculum follows the Google Adwords Certification standards which are designed to meet the requirements of next generation marketing needs.

 

Introduction

  • Why your Business Needs a Website

  • How to create your website and make it look good

  • Build your Online Marketing Plan

  • Five Smart Ways to Promote your Business Online

  • How to Build a Community of Loyal Fans

  • Google Apps for Business

  • Intro to Online Advertising

  • Case Study

Search Engine Marketing

  • The Search Ecosystem - the Search Landscape

  • Getting on Google and the Benefits of Being on Google

  • How your Website is Found on Google

  • Google Real-Time Insight Finder - Demo Video

  • Case Study: Shoplet

  • Resource: Essentials for new advertisers

  • Resource: Google Trends

  • Resource: Think With Google Insights

  • Resource: Google Alerts

  • Resource: Google Global Market Finder

  • Resource: Google Business Channel

Search Advertising

  • What is AdWords?

  • Search Advertising and Google AdWords

  • Search 101 - Introduction to Search

  • Search 102 - Getting started with AdWords

  • Search 201 - Tools to Build Keywords and Ad Groups

  • Search 202 - Tools to Build Ads and Advanced Ad Types

  • Search 301 - Reporting and optimization

  • Search 302 - Bidding Tools and AdWords Campaign Experiments

  • Resource: AdWords Help Center

  • Resource: Google AdWords Keyword Planner

  • Resource: Certification

Display Advertising

  • Introduction to Google Display Network

  • Google Display Network Case Study: The Bedder Way

  • Display 101 - Introduction to Display

  • Display 102 - Google's Display Offering

  • Display 201 - Topic Targeting

  • Display 202 - Placement Targeting

  • Display 203 - GDN Reserve

  • Display 204 - Interest Categories

  • Display 205 - Keyword Contextual Targeting

  • Display 206 - Remarketing

  • Case Study: Jordan Brand

Mobiles

  • Introduction

  • Mobile Ecosystem - the Mobile Landscape

  • Mobile 101 - Mobile Ads, Devices and Sites

  • Mobile 102 - Mobile Search Ads Overview and Ad Formats

  • Mobile 103 - Mobile Display & AdMob: Overview and Ad Formats

  • Mobile 104 - Mobile Video Ads Overview and Ad Formats

  • Local – the What, the Why, the How

  • Serve On-The-Go Customers via Mobile Phones

  • Mobile 201 - Campaign Set Up: The Basics of Setting Up a Campaign

  • Mobile 202 - Implementing Ad Formats: Campaign Set Up

  • Mobile 301 - Optimising Mobile Campaigns: Tools and Strategies, With a Focus on Search

  • Mobile 302 - Display Optimisation Tools: Deep Dive Into Display Optimisation Tools

  • Mobile 303 - Reporting Tools: Deep Dive Into Strategies and Tools

  • Case Study: EasyJet

  • Resource: Our Mobile Planet

  • Resource: Building Smartphone Optimized Websites

Social

  • Social Ecosystem - the Social Landscape

  • Social 101 - Engagement

  • Social 102 - Relevance

  • Social 103 - Hangouts

  • How to Use Google+ and Make Social Work for You

  • Social 301: Accountability

  • Case Study: H&M

Analytics

  • Understand What Works Through Measurement

  • Google Analytics: The What, The Why, The How

  • Introduction to Google Analytics

  • How Google Analytics Works

  • Navigating Google Analytics, Part I

  • Navigating Google Analytics, Part II

  • Getting Started with Google Analytics

  • A/B Experiments with Google Website Optimizer

  • Multivariate Experiments with Google Website Optimizer

  • Phone Webinar: Website Optimizer, What Should I Test?

  • Case Study: HelmetTown.com Success Story

  • Resource: Develop Your Analysis Skills

  • Resource: Google Analytics

Video

  • YouTube Ecosystem - The Video landscape

  • YouTube 101 - Introduction to YouTube

  • YouTube 102 - YouTube Products and Solutions

  • YouTube 201 - Auction Implementation Tools, Ad Formats and Targeting Capabilities

  • YouTube 202 - Media Strategies and Implementation (Part 1)

  • YouTube 203 - Media Strategies and Implementation (Part 2)

  • YouTube 301 - YouTube Analytics

  • YouTube 302 - Optimisation and Expansion

  • Case Study: Lenovo

 

Practical Approach

  • A real-time examples will be given throughout the lectures.

 

www.ict-trainings.com/curriculum/digital-marketing-leaflet.pdf


Training Schedule
Download Full Calendar


29 Mar 2017

Android
Mon-Wed 06:00 PM-07:30 PM


30 Mar 2017

Web Designing
Thu-Fri-Sat 10:00 AM-11:30 AM


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