Course Detail
SEO Training in Lahore
[Download Free PDF]
Introduction to SEO Training Course (Search Engine Optimization)
SEO comprises the set of practices used for optimizing a website for increased visibility and relevance in search engine rankings. Basic principles of SEO are not only clear and precise to understand, but they are also essential and easy for building a successful web presence for your business.
Optimizing Website for Search Engines
This process has 3 main pillars:
Optimizing a website may involve content editing, modifying HTML, or maybe changing the entire website, and associated coding to both increase its relevance to specific keywords, etc.
This requires to add useful content to your website, spreading the word of mouth on different social mediums like Facebook, LinkedIn, Instagram, getting backlinks from reliable sources, giving online press-releases, etc.
Measuring Success
Numerous analytics softwares are in the market for measuring our online success, Google has played a tremendous role in providing free and valued analytics tools like webmaster search console, google analytics, google trends, we can also buy paid tools from the online market these tools are also rich in their features and reports.
SEO - make money while sleeping
SEO is renowned worldwide for online earning, and mostly starting work online is free of cost. Online earning is the type of work in which a person earns money by working from his home using Internet and a computer. Nowadays, there are many online earning ways like email marketing, website making, blogging, but the most reliable source is “SEO”, so you can make money by having the seo skills and it is such an easy thing that donot requires specialization and degrees anyone can start who has basic english and computer understanding.
Course Outline
This is a chance for Students of Bachelors and Master Programs, Fresh graduates and Freelance developers to learn SEO tips, techniques, methodologies and software to attain top organic search engine ranking of your websites.
Introduction to SEO
- Introduction to SEO and Online Earning
- Search Engine Optimization Approaches
- Concepts of Off page and On Page
Understanding Search Engines
- Classification of Search Engines
- Crawler-Based Search Engines
- Human-Powered Search Engines
- Pay-for-Performance Search Engines
- Hybrid Search Engines
- How Search Engines Rank Pages
- Search Engines Basics (Google/Bing)
Market Identification
- Defining your Niche and Audience
- Identify Your Top Five Competitors
- Online target market Identification
- Realizing the power or value of internet
On-Page Optimization
Picking out Keywords
- Defining your Niche and Audience
- Preparing to Research Keywords and Getting Suggestions
- Keyword Research and Optimization
- Using Keyword Suggestion Tools
Optimization – Tuning the Pages
- Key Concepts: Keyword Prominence, Density, Proximity and Frequency
- Creates Effective Title and Meta
- Optimizing Layout of Your Pages
- Optimizing Navigation and Menus
- Duplicate Content Issues
- Local SEO for Your Site
How to Build SEO Friendly Website
- Defining your Niche and Audience
- Title, Meta Tag Creation and Optimization
- Images SEO with ALT attributes
- HTML Concepts (Basic)
- Website testing and Analysis
Off – Page Optimization
Website Submission
- Search Engines’ Submission Rules and Guidelines
- Submitting to Search Engines: Google, Yahoo, Bing etc
- Creating a Search Engine Friendly Sitemap
- Submitting to Directories
- Submitting to Business Directories
- Submitting to Classifieds
- Participating in Forums
- Blogs Commenting
- Create Link Wheel
Link Marketing
- Link Popularity and Link Quality
- Google PageRank, Local Rank and Hilltop Algorithms
- Link Building Strategies and Techniques
Monitoring Search Engines Rankings
- Issues with Automated Ranking Monitoring
- Learned About Analyzing Organic Search Traffic
Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)
- Black-Hat Techniques vs. White-Hat Techniques
- SEO Code of Ethics
- Gray-Hat SEO
- What to Do if your Site Has Been Penalized
Web Analytics
- Introduction to Web Analytics
- Analytics and Goals
- Google Analytics Setup
- Free Analytics Tools [adfreestat]
Online Earning
Working with AdSense
- Create your own Domain
- Hosting for Website
- Basic Idea about website
- Build your own website
- Google Indexing, XML Sitemaps
- How to manage website
- How to create AdSense account
- Manage account and Earn Money!
- AdSense Note
Search Engine Advertising
The Sales Funnel and Customer Life Cycle
- The Customer Life Cycle: Reach, Acquisition, Conversion, Retention
- Reach and How to Measure It
- Acquisition and How to Measure It
- Conversion and How to Measure It
- Retention and How to Retain Visitors
www.ict-trainings.com/curriculum/seo-leaflet.pdf