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Off-page SEO

What is the off-page SEO?

Off-page SEO happens outside the site and refers to techniques that can improve the ranking position of a website in the search engine results.

Importance of an off-page SEO

Google questions many off-page factors when deciding where to rank the web pages. Links are one of the factors, but there are many others. Moreover, it’s an essential part of SEO strategy. Off-page SEO supplements on-page SEO as both go hand in hand.

Off-page SEO is tremendously valuable because it tells the search engines that your website is important to others on the web. Every link that you receive acts as an endorsement from another source which acts as tie-breakers for websites that have the same quality of on-page SEO.

Link-related off-page

Backlinks are the most critical part of off-page SEO. Because Google search is built on PageRank: an algorithm that looks at the quantity and quality of backlinks pointing to a web page.

Factors that influence link value for off-page SEO

Referring domains

Not only referring domains (links from unique websites) leads to higher ranking but also increase organic search traffic. To check the backlinks of your website, paste your domain into Ahrefs’ Site Explorer. To find quality backlinks, you need to invest some time to find high domain authority blogs.  Ideally, look for websites in the same niche as yours.

Link authority

Along with the links, quality also matters the most as the link from a high-authority page is worth more than one from a low-authority page.

Anchor text

This refers to the clickable words used to link one web page to another.


Backlinks are effectively votes. If a site links to you, they give you the credit for the quality of your content or business.

Ways to enhance the off-page SEO of the website

Although quality backlinks are the branches of an off-page SEO strategy. Below are other useful techniques which can increase the site authority and encourage more links.

  • First is adding your business to local listings and internet directories and be sure of all the information is correct.
  • Secondly, you can engage in off-page SEO is by participating in discussions on sites like Quora and answering questions on other sites which you can share with the community.
  • The final technique is submitting backlinked content to various sharing sites.

Off-page, the most important thing you can do is embolden quality backlinks from authoritative sites, because this will ensure search engines optically discern your site as relevant and important, and you'll be rewarded with a higher rank.


Off-page SEO can avail your site to the top of search results. It’s critical because it shows the reliability of the website to the search engines. While off-page SEO can increment your overtness and with the strategies mentioned above, you can reinforce your off-page SEO.