SEO & Online Earning
(Web)

Online & On-Campus
1709 Students taken this course
855 Ratings

Trainees work at:

Kinnaird College for Women
MCB Islamic Bank
LCWU

PKR 20,000
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Contact
0329 2428428

Course Detail

SEO Training in Lahore

[Download Free PDF]

Introduction to SEO Training Course (Search Engine Optimization)

SEO comprises the set of practices used for optimizing a website for increased visibility and relevance in search engine rankings. Basic principles of SEO are not only clear and precise to understand, but they are also essential and easy for building a successful web presence for your business.

Optimizing Website for Search Engines

This process has 3 main pillars:

On-page SEO

Optimizing a website may involve content editing, modifying HTML, or maybe changing the entire website, and associated coding to both increase its relevance to specific keywords, etc.

Off-page SEO

This requires to add useful content to your website, spreading the word of mouth on different social mediums like Facebook, LinkedIn, Instagram, getting backlinks from reliable sources, giving online press-releases, etc.

Measuring Success

Numerous analytics softwares are in the market for measuring our online success, Google has played a tremendous role in providing free and valued analytics tools like webmaster search console, google analytics, google trends, we can also buy paid tools from the online market these tools are also rich in their features and reports.

SEO - make money while sleeping

SEO is renowned worldwide for online earning, and mostly starting work online is free of cost. Online earning is the type of work in which a person earns money by working from his home using Internet and a computer. Nowadays, there are many online earning ways like email marketing, website making, blogging, but the most reliable source is “SEO”, so you can make money by having the seo skills and it is such an easy thing that donot requires specialization and degrees anyone can start who has basic english and computer understanding.

Course Outline

This is a chance for Students of Bachelors and Master Programs, Fresh graduates and Freelance developers to learn SEO tips, techniques, methodologies and software to attain top organic search engine ranking of your websites.

Introduction to SEO

Introduction to SEO and Online Earning
Search Engine Optimization Approaches
Concepts of Off page and On Page

Understanding Search Engines

Classification of Search Engines
Crawler-Based Search Engines
Human-Powered Search Engines
Pay-for-Performance Search Engines
Hybrid Search Engines
How Search Engines Rank Pages
Search Engines Basics (Google/Bing)

Market Identification

Defining your Niche and Audience
Identify Your Top Five Competitors
Online target market Identification
Realizing the power or value of internet

On-Page Optimization

Picking out Keywords

Defining your Niche and Audience
Preparing to Research Keywords and Getting Suggestions
Keyword Research and Optimization
Using Keyword Suggestion Tools

Optimization – Tuning the Pages

Key Concepts: Keyword Prominence, Density, Proximity and Frequency
Creates Effective Title and Meta
Optimizing Layout of Your Pages
Optimizing Navigation and Menus
Duplicate Content Issues
Local SEO for Your Site

How to Build SEO Friendly Website

Defining your Niche and Audience
Title, Meta Tag Creation and Optimization
Images SEO with ALT attributes
HTML Concepts (Basic)
Website testing and Analysis

Off – Page Optimization

Website Submission

Search Engines’ Submission Rules and Guidelines
Submitting to Search Engines: Google, Yahoo, Bing etc
Creating a Search Engine Friendly Sitemap
Submitting to Directories
Submitting to Business Directories
Submitting to Classifieds
Participating in Forums
Blogs Commenting
Create Link Wheel

Link Marketing

Link Popularity and Link Quality
Google PageRank, Local Rank and Hilltop Algorithms
Link Building Strategies and Techniques

Monitoring Search Engines Rankings

Issues with Automated Ranking Monitoring
Learned About Analyzing Organic Search Traffic

Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)

Black-Hat Techniques vs. White-Hat Techniques
SEO Code of Ethics
Gray-Hat SEO
What to Do if your Site Has Been Penalized

Web Analytics

Introduction to Web Analytics
Analytics and Goals
Google Analytics Setup
Free Analytics Tools [adfreestat]

Online Earning

Working with AdSense

Create your own Domain
Hosting for Website
Basic Idea about website
Build your own website
Google Indexing, XML Sitemaps
How to manage website
How to create AdSense account
Manage account and Earn Money!
AdSense Note

Search Engine Advertising

The Sales Funnel and Customer Life Cycle

The Customer Life Cycle: Reach, Acquisition, Conversion, Retention
Reach and How to Measure It
Acquisition and How to Measure It
Conversion and How to Measure It
Retention and How to Retain Visitors

www.ict-trainings.com/curriculum/seo-leaflet.pdf

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